What the service is
Concept design is taking a client brief, processing the brief through a creative process to end up with an agreed concept to be developed.
Why it’s important
What do you like? How do you and want to feel in the space? And how do you want staff and visitors to feel?
This stage is the most important because it’s our opportunity to thoroughly understand what your vision for the project is and what goals you want to achieve and to interpret that brief along with our creativity and experience to breathe life into your project.
“SKK Design have been working with Warner Music for over a decade. In this time, they have consistently offered responsive and creative design services to us, and I have no hesitation in recommending them for their fit out interiors expertise.”
Nick Cullen, WMI Head of International Real Estate & Facilities
How we do it
This stage enables us to take a client brief, review their requirements, carry out any market research, competitor analysis or market trend analysis and start the creative process.
We like to start this process using sketches in both plan and 3D creating multiple options to explore possibilities, ideas and concepts.
To accompany these sketches, we often prepare mood boards that describe this thought process and possible ranges of finishes to supplement the sketches.
We refine our thought process and the options to present to the client the proposal for the scheme.
Following this presentation, we further refine the options to develop a preferred scheme which we then take from sketch form into computer aided design. Review of the mood boards gives us direction on the client’s preferences, and these are further refined to accompany the chosen concept scheme drawings for client approval.
This may take a couple of iterations to get right, but once we have a preferred client option, we then work with our trusted consultant team to incorporate their specialist design and intelligence ensuring that the preferred scheme is feasible, realistic and affordable.
If approved this is the basis that we move from concept design to co-ordinated design stage.
What’s the Outcome?
At the end of this process, we aim to have one agreed option of scheme design and finishes that that we know works, meets the client brief, can be high level costed, and can be developed with our team of specialist consultants into a co-ordinated design.
If you’re seeking an experienced concept designer for commercial plans in the London and Essex areas and beyond, please don’t hesitate to get in touch to discuss your project further.